Sky Broadband

Sky Broadband is an internet service provider for Sky Digital customers. As of March 2008 Sky claims to have reached 1.428 million customers, and unbundled 1,179 exchanges, covering 70% of the United Kingdom. In October 2007, Sky reached the 1 million mark in terms of customer numbers, and claim to be adding one new customer every 40 seconds.[citation needed]. From a marketing perspective, Sky Broadband is an example of converged service.